AA.MEDIA

Architectural Association
Media Studies


AA MEDIA is an experimental testing ground for exploring and interrogating the tools of the discipline – tools with which we speculate, manipulate and play; compute, control and test; communicate, seduce, and provoke.

Acting as both training camp and laboratory, it is a diverse, multidisciplinary program where unexpected collisions and obsessive attention to detail expose a rich seam of creative potential. Media Studies presents an opportunity to develop individual practice, where students hone their dexterity with established and progressive media, actively testing modes of production through focused acts of doing and making.



CONTACT:

Kate Davies
Head of Media Studies
Oliviu Lugojan-Ghenciu
Lab Coordinator

AA MEDIA
Architectural Association
School of Architecture
36 Bedford Square
London WC1B 3ES

+44 (0)20 7887 4000
@AAMediaLab

STUDIO

INTERMEDIATE / Term 1

MS-CORE


Image: Eric Carl, Destroy Yourself Already!


A.Reality

Oliviu Lugojan-Ghenciu and Raluca Grada-Emandi
Wednesdays, 10am – 1pm, 32FFB

Architectural tectonics rely no longer on matter, rather on imagination and narrative as a structure. The “world building” does not happen only in films and games, but around us, in our pockets, accessible through the successful marriage of an LED screen and the camera on the opposite side of our AR enabled devices.

The 2017 Motion Studio’s agenda focuses on creating digital myths to diversify contemporary beliefs. An abundance of mythical narratives that bypass the purpose of myth to bind history, remaining just a diversion from reality.

Creators of digital habitats, we will be using: mobile devices, real-time 3d engines, volumetric filming, motion tracking, geo location and computer vision, to set on a journey of building augmented myths.

The Motion Studio is the Architectural Association’s time-based media and digital storytelling garage.
Press any key to continue.

http://aamotion.net



Course Outline

Session 1: THE ANATOMY OF AUGMENTED REALITY
Wednesday 4th Oct
- From analog to digital augmentation devices (history, systems, optical illusions)
- Software and hardware anatomy for real-time digital content creation (mobile development)

Session 2: TOOLS FOR DESIGNING AN AR ENVIRONMENT
Wednesday 11th Oct
- 3D assets development (poly modelling, 3d animation, volumetric filming)
- Real-time implementation (game engines, shaders & lights, real-time rendering)

Session 3: REAL-TIME RENDER ENGINES
Wednesday 18th Oct
- Building Alpha project (Unity3D, ARKit & ARCore)
- Xcode (iOS) & Android development (workflows, methods and alternatives)

Session 4: EXPERIENCE DESIGN
Wednesday 25th Oct
- Narrative development in AR
- UX (user experience) design

OPEN WEEK

Session 5: DESIGN 01
Wednesday 8th Nov
- Narrative development in AR
- Design and build

Session 6: DESIGN 02
Wednesday 15th Nov
- Narrative development in AR
- Design and build

Session 7: DESIGN 03
Wednesday 22rd Nov
- Design and build
- Publish & deploy on mobile hardware

Session 8: EXPERIENCE
Wednesday 29th Nov
- Exhibit and document
- Experience and argument